Back to homepage

Cookie Policy

Last updated: 27-05-2025

This Cookie Policy explains how our website uses “cookies” and similar technologies, what they do, and how you can manage your preferences. By using our website, you consent to the use of cookies as described in this policy (unless you adjust your cookie settings to disable them).

What Are Cookies?

Cookies are small text files that websites place on your computer or mobile device when you visit. These files store small pieces of data that help websites remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don’t have to re-enter them whenever you come back to the site or browse from one page to another. Cookies can also help ensure the website functions properly, enable features, and provide information to the site owners about how users are interacting with the site. In addition to cookies, we may use similar tracking technologies like web beacons or pixels (tiny images or code snippets that can track user behavior). For simplicity, this policy refers to all such technologies as “cookies.” Cookies set by us (the website owner) are called first-party cookies. Cookies set by parties other than us (such as analytics or advertising providers) are called third-party cookies. Third-party cookies can recognize your browser when you visit our site and also when you visit certain other sites, and are often used for analytics or advertising purposes.

How We Use Cookies

We use cookies to enhance your browsing experience and to allow our website to function efficiently. Specifically, our website may use cookies for the following purposes:

  • Essential Cookies (Strictly Necessary): These cookies are fundamental for the operation of our website. They enable core functionality such as secure log-in, session management, and navigation. For example, if our site has a booking form or shopping cart, an essential cookie might keep track of your session so you don’t lose your selections while browsing different pages. Without these cookies, the services you have asked for (like adding a tour booking to the cart) cannot be provided. These cookies do not collect personal data for marketing and are typically only set in response to your actions (like logging in or filling out forms).
  • Functional Cookies (Preferences): These cookies allow our website to remember choices you make and provide enhanced, more personalized features. For instance, if our site is offered in multiple languages or currencies, a functional cookie may remember your selected language or currency so that on your next visit, the site is presented in your preferred way. They might also remember other preferences like font size or any custom settings you choose. While not strictly necessary, these cookies make the site experience smoother and tailored to you.
  • Analytics Cookies (Performance): We use analytics or performance cookies to understand how visitors use our website and to help us improve it. These cookies collect information about pages visited, time spent on the site, links clicked, and any error messages encountered. This data is aggregated and anonymous – it does not identify you personally. For example, we use Google Analytics (a common web analytics service). Google Analytics sets cookies to gather usage data (such as your IP address, though we may configure it to anonymize IP, and details about your device and browsing). We use these analytics insights to see which pages are popular, how users navigate through the site, and where we might improve content or performance. The information collected is used for statistical purposes and to improve the usability of our website.
  • Advertising Cookies (Marketing): Currently, our website’s primary focus is providing tour information and bookings, and we do not host third-party ads in the typical sense. However, we may use marketing cookies for things like retargeting or tracking the effectiveness of our own ads on third-party platforms. For example, we might use Facebook Pixel or Google Ads cookies that track if you visited our site or completed a booking, which helps us show you relevant advertisements on those platforms or measure ad conversions. These cookies can collect information about your online activity and tailor advertising to your interests. Marketing cookies may remember that you visited our site and may share that information with advertising partners, so you might see a promotional offer from us on another site. We will only use these marketing cookies if you have explicitly allowed them, as they are not essential.
  • Social Media and Third-Party Features: If our site integrates with social networks (like a Facebook “Like” button, Instagram feed, or TripAdvisor widget for reviews), those third-party services might set cookies. For instance, when you click a social share button, the social network may set a cookie to recognize your profile or track that action. Similarly, if we embed videos (e.g. YouTube or Vimeo) or maps (e.g. Google Maps), those services use cookies to deliver content and log usage. These cookies are set by the third-party and are beyond our direct control, but we include them here so you know they might be present if such features are used.

In summary, some cookies are necessary for our website to work, others help us personalize content or count visitors, and some may be used for advertising/analytics to support our business. We strive to be transparent about cookies in use and give you control over what you allow.

Cookies We Use (Categories and Examples)

Below are the categories of cookies your may encounter on our site, with some examples:

  • Strictly Necessary Cookies:
  • Example: PHPSESSID (a session cookie that identifies your session on the server, expires when you close your browser).
  • Purpose: Remember information you’ve entered across pages so you don’t have to re-enter it, keep you logged in if applicable, and maintain security.
  • Preferences Cookies:
  • Example: language (to remember your chosen language, might persist for a few days or weeks).
  • Purpose: Provide a tailored experience (e.g. correct language or region-specific content).
  • Analytics Cookies:
  • Example: _ga, _gid (Google Analytics cookies used to distinguish users and gather site visit statistics, _ga typically lasts 2 years, _gid 24 hours).
  • Purpose: Collect anonymous statistics about site usage (page views, traffic sources) to help us improve site performance and content.
  • Advertising/Marketing Cookies:
  • Example: fr (Facebook cookie to deliver, measure, and improve the relevancy of ads, typically lasts 3 months). Or Google Ads cookies like _gcl_au.
  • Purpose: If we run ad campaigns, these cookies help us know if you came to our site from an ad or to show you ads based on your interests in our services.

(The specific names and types of cookies may change over time as we update our website and tools. We will keep this policy updated with relevant examples.)

Managing and Disabling Cookies

Your Choice: You have the right to accept or reject cookies (aside from those strictly necessary for the site to function). When you first visit our site, you will see a cookie consent banner or pop-up requesting your consent for non-essential cookies. You can choose to accept all, reject all, or customize your choices by category. Your preferences will be remembered, and you can change them at any time. Using Our Cookie Settings: If our site provides a “Cookie Settings” or “Preferences” link (often found in the footer or the banner), you can click that to review or change your cookie consents. This tool will allow you to toggle certain cookie categories on or off (except the strictly necessary ones which are always active for core functionality). Browser Settings: In addition to or instead of using our on-site tool, you can manage cookies through your web browser settings. Most browsers (Chrome, Firefox, Safari, Edge, etc.) allow you to:

  • View what cookies are stored on your device and delete them individually.
  • Block third-party cookies (or all cookies).
  • Clear all cookies when you close the browser.
  • Receive notifications when cookies are being set, so you can choose to accept or reject them on the fly.

Each browser’s method of accessing these settings is different. You can usually find the cookie controls in your browser’s “Privacy” or “Security” settings section. For more information, check your browser’s help documentation. Here are some quick links for major browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari (Mac): Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions

Impact of Disabling Cookies: If you disable or reject certain cookies, please note that some parts of our website might become inaccessible or not function properly. For example, if you disable strictly necessary cookies, you may not be able to make a booking because the site can’t remember your selections. If you disable functional cookies, you might have to select your language every time. However, disabling analytics or advertising cookies will not affect core site functionality; it will mainly result in less data on our side about your visit, and you may see generic ads instead of potentially relevant ones. Do Not Track: Some browsers have a “Do Not Track” (DNT) feature that sends a signal to websites asking not to track your browsing. Currently, there is no standard interpretation of DNT signals by all websites. Our site’s cookie management is based on explicit consent through the banner and settings, so we honor that mechanism. We treat a lack of consent as an instruction not to set non-essential cookies, regardless of DNT, to ensure clarity. Third-Party Opt-Outs: For some third-party cookies, you can also opt out directly with those providers. For example, to opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. To manage ads personalization from Google, you can visit Google’s Ad Settings. For Facebook, you can adjust your ad preferences in your Facebook profile settings. Keep in mind these are outside our control, but we want you to be aware of them.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time as our use of cookies and the technologies we employ evolve, or if there are legal or regulatory changes. We will post any changes on this page and update the “Last updated” date below. If changes are significant, we may also provide a notice on our homepage or re-prompt for cookie consent to make sure you are informed. By continuing to use our website after any changes become effective, you agree to the revised policy. However, we will not reduce your rights under this policy without obtaining your consent.

Contact Information

If you have any questions or concerns about our use of cookies or this Cookie Policy, feel free to contact us:

  • Email: info@ourauroratours.com (for general inquiries, including cookie-related questions)
  • Phone: +47 xxxx xxxx
  • Address: [Our Company Name], Tromsø, Norway.

We will do our best to address your inquiries promptly. Your privacy and user experience are important to us, and we appreciate your feedback.